Who We Are

The driving force behind Formulate’s success is our committed team of skilled professionals.

Ready to deliver

We have expanded over the past five years to include friendly specialists in every expertise required to create, market and support your digital ventures.

We don’t have account managers or salespeople and there’s a good reason for that - from our experience, projects run smoothly when the client is working directly with the people doing the work. You’ll get to know each of us as you go through the processes required to meet your needs, and we’ll often spend a day on-site to make sure we get to know you and your brand.

Richard Smith


Tech entrepreneur and CEO at Formulate Digital, Richard is a developer at heart, with over 20 years experience in building and marketing high-performance technology. Since founding Formulate Digital in 2011, he has built an experienced team who have been responsible for designing, building, hosting and marketing high performance websites and mobile applications for household names including L’Oreal, Grolsch and the Department for Education.

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Creative Director

Tony has over 10 years experience working with a broad portfolio of FMCG and financial clients. He brings strong design, animation and UI skills to the business and manages our client relationships.

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