Something we offer and actively recommend to clients is Mobile App Development, as users are generally starting to use a preferred device rather than the web.
The experience is richer and more convenient, and therefore Apps are fast becoming the integral partner to a company’s website. Furthermore, Apps boost brand awareness by providing free marketing on the App Store, and by using push notifications can engage with the user in a far more direct way.
It’s all in the planning with mobile applications - if a user can’t pick up a phone and use your app without explanation then it has failed.
At Formulate we understand the balance between what a user wants, what they need and what you as a business are trying to achieve. We have designed applications that make the complex look intuitive, for a diverse demographic across an ever-expanding industry portfolio.
We build native and web-based apps for Android, IOS, Blackberry and Windows phones, using a variety of different methods depending on your budget and long-term needs.
Some success stories are tackled from a hybrid point of view, by creating one website and packaging it into two Apps for Android and IOS which allows for a particularly efficient timeframe. Where complex hardware integrations and interfaces are required, such as wearable devices, we build native or hybrid-native apps. This approach is especially useful if synchronization is required with an existing website or internal systems.
A great example of a rapidly developed and highly effective hybrid application is Future Teaching Scholars.
We take responsibility for getting your new application onto the various mobile stores, and take pride in making the process completely painless for you. We ensure that items such as screenshots, marketing information, pricing and technical details are fully filled out for a smooth application process.
UAdditionally, we use tools such as Testflight to preapprove mobile applications, allowing us and you and your stakeholders to thoroughly test apps before submission, making for a spectacular launch. Moving forwards, our support covers everything you’d expect to make your mobile app a success, from implementing regular updates to marketing.