With over 7,300 L’Oreal Professionnel stockist salons in England alone, L’Oreal needed a way to distribute all salon resources from one central portal. The Business Plus website does this, by acting as a one-stop-shop for all salon needs.
Salons are able to log in using their L’Oreal salon ID, before gaining access to:
A print marketing tool which allows users to choose a print item for their salon (e.g. an appointment card, gift card, poster or mirror cling) before customising the text and imagery, and ordering it to their salon address
An image database that is rich with the latest L’Oreal brand imagery, to download and use on salon marketing materials, including model shots, product shots and logos
L’Oreal resources and downloads on digital marketing your salon and more
Information on the very latest L’Oreal releases, initiatives and events
Gateways through to L’Oreal’s education platform, product replenishment platform and more
HTML5 responsive built website
Custom built CMS
Bespoke Print Marketing customisation & ordering tool
Document download area Protected by salon sign-in
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