The Education Development Trust offer ways for students to get into teaching . During the 2016 campaign, Formulate worked closely with them to target several key demographics - their digital presence had to appeal to school students, mature students and teachers as well as parents.
With a limited budget, during a limited timeframe, this was achieved using a number of digital marketing strategies, including a bespoke designed website, mobile app and successful AdWords campaign.
Since launching, Future Teaching Scholars have received almost 10,000 clicks through to the site generated through Pay Per Click advertising.
They have had over 100,000 page views in the first year.