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Building the one-stop-shop for all L’OREAL salons

Introducing ‘Business Plus’ for all L’Oreal salons’ marketing needs

With over 7,300 L’Oreal Professionnel stockist salons in England alone, L’Oreal needed a way to distribute all salon resources from one central portal. The Business Plus website does this, by acting as a one-stop-shop for all salon needs.

Salons are able to log in using their L’Oreal salon ID, before gaining access to:

  • A print marketing tool which allows users to choose a print item for their salon (e.g. an appointment card, gift card, poster or mirror cling) before customising the text and imagery, and ordering it to their salon address

  • An image database that is rich with the latest L’Oreal brand imagery, to download and use on salon marketing materials, including model shots, product shots and logos

  • L’Oreal resources and downloads on digital marketing your salon and more

  • Information on the very latest L’Oreal releases, initiatives and events

  • Gateways through to L’Oreal’s education platform, product replenishment platform and more

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